Supporting Tourism – a Leading Montana Industry
As a leading industry in Montana, non-resident tourism supports 43,000 local jobs, adds $3.3 billion to the economy annually, and contributes to the preservation of historical, cultural and recreational treasures. Voices of Montana Tourism exists to ensure that tourism promotion funding—which comes from a lodging tax paid by overnight guests—is sustained so that Montana can continue to compete in a marketplace where travelers have many options.
While tourism promotion is responsible for bringing a significant portion of visitors to the state each year, its value is underestimated by some state leaders. That’s why we’re bringing the many voices of Montana tourism together to raise greater awareness of tourism’s value to our state. We want to ensure the future health of tourism so that our state can continue to enjoy the jobs, revenues and benefits afforded by non-resident travel.Learn More About Us