Tourism Fuels Our Economy

Tourism Fuels Our Economy

Visitors Spend $3.62 Billion Annually



Every day, non-resident visitors spend nearly $10 million dollars in Montana on average -- sending a positive ripple effect through our economy and generating nearly $236 million in state & local tax revenues. Each household in the state would have to spend nearly $550 per year to have the same impact.

Photo: Glacier National Park courtesy of Tia Troy/Glacier Country Tourism

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Supporting Tourism – a Leading Montana Industry

As a leading industry in Montana, non-resident tourism supports over 48,000 local jobs, adds $3.62 billion to the economy annually, and contributes to the preservation of historical, cultural and recreational treasures. Voices of Montana Tourism exists to ensure that tourism promotion funding—which comes from a lodging tax paid by overnight guests—is sustained so that Montana can continue to compete in a marketplace where travelers have many options.

While tourism promotion is responsible for bringing a significant portion of visitors to the state each year, its value is underestimated by some state leaders. That’s why we’re bringing the many voices of Montana tourism together to raise greater awareness of tourism’s value to our state. We want to ensure the future health of tourism so that our state can continue to enjoy the jobs, revenues and benefits afforded by non-resident travel.

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