Tourism Fuels Our Economy

Tourism Fuels Our Economy

Visitors Spend over $3.7 Billion Annually

Every day, non-resident visitors spend over $10 million dollars in Montana on average -- sending a positive ripple effect through our economy and generating over $265 million in state & local tax revenues. Each household in the state would have to spend over $626 more per year to have the same impact.

Photo: Glacier National Park courtesy of Tia Troy/Glacier Country Tourism

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COVID-19 Update – Tourism Industry for Montana

As a leading industry in Montana, non-resident tourism supports 59,380 local jobs, adds over $3.7 billion to the economy annually, and contributes to the preservation of historical, cultural and recreational treasures.

The team at Voices of Montana Tourism recognize that with the short term disruption to travel, our stakeholders are facing unprecedented and uncertain times.  We view our role as more critical than ever to accurately and honestly tell the story of tourism for Montana’s main streets as we weather this storm.  It will not be easy, we will all be adjusting our operations, but we will be there for the time when we can travel again.  We all know your community, our state and our nation will recover.  Our efforts are to create the fastest, steepest and most sustainable economic recovery to travel with smart policy and industry collaboration.

Voices of Montana Tourism exists to educate audiences on the importance of tourism promotion funding—which comes from a lodging tax paid by overnight guests.  In a competitive marketplace, travelers have many options.

While tourism promotion is responsible for bringing a significant portion of visitors to the state each year, its value is underestimated by some state leaders. That’s why we’re bringing the many voices of Montana tourism together to raise greater awareness of tourism’s value to our state. We want to ensure the future health of tourism so that our state can continue to enjoy the jobs, revenues and benefits afforded by non-resident travel.

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