Tourism Campaigns Help Drive Montana’s Economy

Posted by on May 4, 2012 in Media, News & Archives | No Comments

In this special assignment report, KAJ news in Kalispell speaks to Rhonda Fitzgerald, chair of the Montana Tourism Advisory Council, about the effectiveness of advertising campaigns promoting Montana to out-of-state travelers.The story notes that the state’s fiscal 2010-11 advertising campaign netted $157 in visitor spending in return for each dollar spent on advertising.


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