Registration Links to All Legislative Lunches
You are invited to join us! As we approach a new legislative session, partners with Voices of Montana Tourism…
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Tourism Strengthens Communities and Quality of Life
Tourism enhances the places Montanans call home.
- Supports local businesses, restaurants, shops, museums, and events.
- Preserves Montana’s history, culture, and outdoor recreation.
- Sustains community amenities enjoyed by residents and visitors alike.
- Strengthens transportation and visitor infrastructure that benefits residents.
Tourism Helps Pay For Community Infrastructure and Services
Visitors help pay for Montana’s future, reducing pressure on local taxpayers.
- Generates more than $360 million in state and local tax revenue annually.
- Reduces the average Montana household tax burden by approximately $740 per year.
- Helps fund parks, historic preservation, community grants, infrastructure, public safety, and local development.
Tourism is an Economic Driver for Montana
Tourism exports Montana experiences while importing outside dollars.
- 13.2 million annual visitors spend approximately $5.6 billion.
- Supports more than 52,600 Montana jobs.
- Benefits small businesses, entrepreneurs, rural communities, tribal communities, and agricultural diversification.
Strategic Investment Creates Long-Term Community Returns
Strategic tourism investment delivers lasting economic and community benefits.
- Marketing and destination investments increase visitor spending and tax revenue.
- Montana competes with every western state for visitor dollars.
- Responsible investment supports sustainable growth while protecting community.
Economic Impact for Montana
$5.6 billion
in visitor spending.
52,620
travel and tourism jobs statewide.
$360 million
generated in state & local taxes.
$740
in taxes saved by each Montana household
Tourism Industry for Montana
As a leading industry in Montana, in 2025 non-resident tourism supports 52,620 local jobs, adds $5.6 billion to the economy annually, and contributes to the preservation of historical, cultural and recreational treasures.
Voices of Montana Tourism exists to educate audiences on the importance of tourism promotion funding—which comes from a lodging tax paid by overnight guests. In a competitive marketplace, travelers have many options. With the passage of SB540 in 2023 and SB409 in 2025, Commerce has the tools to create innovative solutions to bolster opportunities for rural, under-visited, and tribal communities.
Upcoming Events
Connect with Montana’s tourism community.
November
12Voices of MT Tourism Summit, Nov. 12 – HelenaJanuary
11Travel Industry Rotunda Day at the Capitol, January 11, 2027Latest News
News and presentations from Voices of Montana Tourism.
Montana Agritourism Conference
Montana State to Host Inaugural Agritourism Conference Montana State to host inaugural Montana Agritourism Conference May 3From MSU News…
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Our Mission
Voices of Montana Tourism convenes, educates, and leads the visitor economy that works for Montana, its people, places, and future.
Montana Travel Regions
Discover the communities and places that make Montana extraordinary.
Western Montana’s Glacier Country
Discover small towns, mountain landscapes, and welcoming communities in Western Montana. Explore Glacier Country to plan your visit.
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Central Montana
Explore Central Montana’s communities, outdoor recreation and cultural attractions.
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Missouri River Country
Discover Montana’s Missouri River Country. Find communities, places to stay and things to do through the region’s visitor website.
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Southeast Montana
Explore Southeast Montana. Connect with the region’s visitor website to plan your trip.
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Southwest Montana
Discover Southwest Montana. Find communities, places to stay and things to do through the region’s visitor website.
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Montana’s Yellowstone Country
Explore Montana’s Yellowstone Country. Connect with the region’s visitor website to plan your trip.
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